Scaling an Ecommerce Platform for Performance & Conversions
A full redesign and rebuild focused on improving speed, navigation, and checkout efficiency.
Project Case Study
Overview
We rebuilt a high-traffic ecommerce platform to improve performance bottlenecks, simplify product discovery, and reduce friction in the checkout flow.
The Challenge
Constraints
Existing Shopify backend had to remain partially intact
No downtime allowed during migration
Mobile traffic accounted for majority of users
Decisions & Tradeoffs
Deferred wishlist feature to prioritize checkout optimization
Reduced homepage animation complexity to improve performance
The Results
1.9% → 2.6% (+37%)
Conversion rate
6.2s → 3.1s (-50%)
Page load time
68% → 49%
Cart abandonment
Our Solution
UX Restructuring
Rebuilt navigation and product categorization to improve discoverability and reduce cognitive load.
Performance Optimization
Implemented code splitting, image optimization, and caching strategies to reduce load times.
Checkout Simplification
Reduced checkout steps and optimized form flows for faster completion.
Inventory Synchronization
Introduced real-time stock syncing across channels to prevent overselling.
Stack
Feedback Snapshot
The new platform transformed our business. Sales increased and our customers love the experience.
Sarah Johnson
CEO
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