A complete eCommerce platform redesign focused on faster load times, smoother navigation, improved checkout flow, and higher conversion performance.

A complete rebuild focused on reducing checkout friction, improving mobile performance, and increasing ecommerce conversion rates.
Existing Shopify backend had to remain partially intact
No downtime allowed during migration
Mobile traffic accounted for majority of users
Deferred wishlist feature to prioritize checkout optimization
Reduced homepage animation complexity to improve performance
1.9% → 2.6% (+37%)
Conversion rate
6.2s → 3.1s (-50%)
Page load time
68% → 49%
Cart abandonment
Rebuilt navigation and product categorization to improve discoverability and reduce cognitive load.
Implemented code splitting, image optimization, and caching strategies to reduce load times.
Reduced checkout steps and optimized form flows for faster completion.
Introduced real-time stock syncing across channels to prevent overselling.
The new platform transformed our business. Sales increased and our customers love the experience.
Sarah Johnson
CEO

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